Anua Rice Enzyme Brightening Cleansing Powder

A multipurpose powder cleanser designed to gently remove everyday impurities and accumulated dead skin while helping dull or uneven-looking skin feel smoother and more refreshed.

When mixed with water, the fine powder transforms into a soft, creamy foam for facial cleansing. It can also be mixed into a thicker paste and used as a short wash-off mask for additional texture care. The fragrance-free formula contains rice-derived ingredients, papain, protease, alpha-arbutin, Ceramide NP, allantoin, and vitamin C.

Key ingredients:

Rice Powder and Rice Extracts
Rice powder, rice lees extract, rice bran water, rice extract, and rice proteins provide gentle exfoliating and skin-conditioning care.

Papain and Protease
Enzyme ingredients that help loosen accumulated dead skin and support a smoother-feeling texture.

Alpha-Arbutin
Helps support a brighter and more even-looking complexion.

Ceramide NP
Helps support the skin’s moisture barrier and reduce the dry feeling cleansing can sometimes cause.

Allantoin
Helps condition the skin and maintain a comfortable after-cleansing feel.

Ascorbic Acid — Vitamin C
Provides antioxidant and skin-conditioning care.

Kaolin
Helps absorb excess surface oil and remove everyday buildup.

Best for:

• Dull or uneven-looking skin
• Rough or bumpy-looking texture
• Accumulated dead skin
• Normal, combination, or oily skin
• Customers seeking a powder cleanser
• Customers interested in a cleanser that can also be used as a wash-off mask

Texture and finish:

A fine cleansing powder that becomes a creamy foam when mixed with water.

When prepared with less water, it creates a thicker, elastic paste suitable for short wash-off mask use. Skin feels clean, smooth, and refreshed after rinsing without an excessively heavy residue.

Routine step:

Cleanse and gently exfoliate — use after makeup and sunscreen removal or as a morning cleanser.

How to use as a cleanser:

Dispense approximately half a tablespoon of powder into wet hands.

Add water and rub the palms together until the powder dissolves and creates a soft foam.

Gently massage over damp facial skin, avoiding the immediate eye area.

Rinse thoroughly with lukewarm water.

How to use as a wash-off mask:

After cleansing, dispense approximately one tablespoon of powder into dry hands or a small clean bowl.

Mix with approximately one to one-and-a-half tablespoons of water until a smooth, elastic paste forms.

Apply evenly over the face, avoiding the eyes and lips.

Massage gently for three to five minutes, then rinse thoroughly with lukewarm water.

Anua also states that its Rice 70 Glow Milky Toner may be used instead of water when preparing the mask.

Important:

For external use only.

Patch test before first use.

Avoid inhaling the loose powder.

Avoid direct contact with the eyes and mouth. Rinse thoroughly with water if contact occurs.

Do not apply to wounded, sunburned, or significantly irritated skin.

The formula contains enzyme exfoliants, alpha-arbutin, kaolin, citric acid, lactic acid, tartaric acid, and vitamin C. Introduce gradually if the skin is sensitive or already exposed to other exfoliating products.

Anua currently recommends rotating this powder cleanser one to three times weekly when using it specifically for exfoliating care.

Do not scrub aggressively or leave the mask on longer than directed.

Apply sunscreen during the daytime.

Discontinue use if persistent redness, burning, itching, swelling, or significant irritation occurs.

Keep the container tightly closed and protect the powder from moisture.

Ingredients:

Zea Mays (Corn) Starch, Kaolin (CI 77004), Sodium Bicarbonate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Citric Acid, Sodium Polyacrylate, Diglycerin, Allantoin, Water, Maltodextrin, Papain, Oryza Sativa (Rice) Powder, Oryza Sativa (Rice) Lees Extract, Oryza Sativa (Rice) Bran Water, Butylene Glycol, 1,2-Hexanediol, Ceramide NP, Ascorbic Acid, Alpha-Arbutin, Glucose, Oryza Sativa (Rice) Extract, Protease, Dipropylene Glycol, Glycerin, Tartaric Acid, Lactic Acid, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Rice Protein, Caprylyl Glycol.